YOUTH CULTURE & BRITISH BASKETBALL'S NEW HOME. 

 

HOOPER UK, a British Basketball Media & Lifestyle Brand founded by Lore Adekeye in 2020. Their efforts are focused on bringing the heart of British Basketball, that is its culture, to those whose numbers many brag about when it comes to the sport and its high participation numbers – the youth. By doing so, they continue to help the British game fulfill its potential.

By utilizing social media, HOOPER UK engages mainly with Gen-Z and Millenial Brits who have a shared love and interest for the game, by tailoring their content to meet the needs of their community in tone and authenticity, creating a space within the sport that resonates with as many British HOOPERS as possible.